What is a trade mark?

A trade mark is a sign that is used to distinguish the goods and services of one trader from another. A trade mark can be a letter, number, word, phrase, logo, graphic, sound, smell, shape or any combination of these things.   A trade mark registration does not protect the idea, innovation, design or process of a product, it ONLY protects the name/brand/identifying feature.

Posted on Mar 12, 2013

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